{"id":4706,"date":"2022-09-01T12:31:53","date_gmt":"2022-09-01T15:31:53","guid":{"rendered":"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/?p=4706"},"modified":"2022-09-13T09:24:23","modified_gmt":"2022-09-13T12:24:23","slug":"transformation-and-new-business-models-in-urban-mobility-the-case-of-carsharing-in-brazil","status":"publish","type":"post","link":"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/01\/transformation-and-new-business-models-in-urban-mobility-the-case-of-carsharing-in-brazil\/","title":{"rendered":"Digital Transformation and New Business Models in Urban Mobility: The Case of Carsharing in Brazil."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4706\" class=\"elementor elementor-4706\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-192d3e8d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"192d3e8d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17bc9a98\" data-id=\"17bc9a98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-778714f6 elementor-widget elementor-widget-heading\" data-id=\"778714f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\"><a href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\">LABGETI \/ UNICAMP<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20fc9bdb\" data-id=\"20fc9bdb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12ec0a3f\" data-id=\"12ec0a3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1db55ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1db55ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48e6ff7d\" data-id=\"48e6ff7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0fa38a elementor-tablet-align-center elementor-widget elementor-widget-post-info\" data-id=\"c0fa38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-124edcf elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Artigos<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-599235a elementor-widget elementor-widget-heading\" data-id=\"599235a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Transformation and New Business Models in Urban Mobility: The Case of Carsharing in Brazil.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-137241b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"137241b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5ff43c99\" data-id=\"5ff43c99\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2977f758 elementor-widget elementor-widget-heading\" data-id=\"2977f758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">\"Gonzalez, Pietro Pizao. Quadros, Ruy. Digital Transformation and New Business Models in\nUrban Mobility: The Case of Carsharing in Brazil. 2022 PICMET. Manuscript received Jan 24, 2020; accepted Mar 24, 2020.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5573f301 elementor-widget elementor-widget-image\" data-id=\"5573f301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-1024x767.jpg\" class=\"attachment-large size-large wp-image-4710\" alt=\"\" srcset=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-1024x767.jpg 1024w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-300x225.jpg 300w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-768x576.jpg 768w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-1536x1151.jpg 1536w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-2048x1535.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e104e72 elementor-widget elementor-widget-text-editor\" data-id=\"3e104e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Autores:<\/strong> Pietro Pizao Gonzalez; Ruy de Quadros Carvalho.<\/p><p><strong>RESUMO<\/strong><\/p><p>Digitalization has brought new business opportunities, leading to profound changes in how organizations create, deliver and capture value in their respective markets. Carsharing is no different. Having first appeared as grassroots initiatives in small European communities, operations in carsharing were analogic, from vehicle access to control and management of the fleet. With digitalization, the activity has gained momentum, and new business models have emerged, including those which do not require and own car fleet. In Brazil, carsharing businesses have developed in the past decade. However, there is a lot to overcome, with just a handful of carsharing operators (CSOs), a list of as many closed companies, and lacking adequate regulation and supporting public policies. In this paper, we discuss the primary resources and competencies that have been mobilized by Brazilian CSOs operating under distinctive business models. Based on in-depth multiple casestudies, we analyzed four Brazilian CSOs, according to the main elements defined in the Business Model literature (Chesbrough, 2007; Teece, 2010). Findings reveal a general reliance on cloud computing, smartphone applications, and competencies related to software development and data analytics. Nonetheless, the importance of resources such as owned car fleets, onboard hardware, and parking spaces differ between operators.<\/p><p><b>PALAVRAS CHAVE:<\/b> Brazilian CSOs, business models, urban mobility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1765d5de elementor-widget elementor-widget-button\" data-id=\"1765d5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1dy9RRoR_sEfw8_Es9enBqWuR6_irVqkZ\/view?usp=sharing\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download do artigo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-38dc0246\" data-id=\"38dc0246\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b9e0dfe elementor-widget elementor-widget-heading\" data-id=\"2b9e0dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">LABGETI\/UNICAMP<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565dfb26 elementor-widget elementor-widget-text-editor\" data-id=\"565dfb26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O Laborat\u00f3rio de Gest\u00e3o de Tecnologia e Inova\u00e7\u00e3o \u2013 LabGETI re\u00fane o grupo de professores, pesquisadores e alunos do Departamento de Pol\u00edtica Cient\u00edfica e Tecnol\u00f3gica \u2013 DPCT da UNICAMP e de institui\u00e7\u00f5es colaboradoras que tem como objetivo contribuir para o avan\u00e7o da pesquisa e do conhecimento sobre os processos de gest\u00e3o, organiza\u00e7\u00e3o e governan\u00e7a da P&amp;D e da inova\u00e7\u00e3o tecnol\u00f3gica em empresas de neg\u00f3cios e institui\u00e7\u00f5es de C&amp;T no Brasil e outros pa\u00edses emergentes, com \u00eanfase em sua rela\u00e7\u00e3o com as estrat\u00e9gias competitivas, de crescimento e de globaliza\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28397157 elementor-shape-square elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"28397157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-bounce-in elementor-repeater-item-0d1bf11\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-bounce-in elementor-repeater-item-24858d7\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-bounce-in elementor-repeater-item-e13ccee\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-bounce-in elementor-repeater-item-45bbcd8\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ac14d7 elementor-widget elementor-widget-heading\" data-id=\"56ac14d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Not\u00edcias<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2f2cb0 elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"5f2f2cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;20&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7300 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2026\/04\/27\/selecao-de-pesquisadora-projeto-enfuse\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2026\/04\/Capa-Chamada-Etapa-6-300x161.png\" class=\"attachment-medium size-medium wp-image-7301\" alt=\"\" srcset=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2026\/04\/Capa-Chamada-Etapa-6-300x161.png 300w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2026\/04\/Capa-Chamada-Etapa-6-1024x550.png 1024w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2026\/04\/Capa-Chamada-Etapa-6-768x412.png 768w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2026\/04\/Capa-Chamada-Etapa-6.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2026\/04\/27\/selecao-de-pesquisadora-projeto-enfuse\/\" >\n\t\t\t\tSele\u00e7\u00e3o de pesquisador(a) &#8211; Projeto ENFUSE\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2026\/04\/27\/selecao-de-pesquisadora-projeto-enfuse\/\" aria-label=\"Read more about Sele\u00e7\u00e3o de pesquisador(a) &#8211; Projeto ENFUSE\" tabindex=\"-1\" >\n\t\t\tLeia mais \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7274 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2026\/04\/27\/enfuse-deeptechs\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"140\" src=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2026\/04\/Unicamp-e-Petrobras-assinam-PD-para-o-setor-de-energia-300x140.jpg\" class=\"attachment-medium size-medium wp-image-7278\" alt=\"\" srcset=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2026\/04\/Unicamp-e-Petrobras-assinam-PD-para-o-setor-de-energia-300x140.jpg 300w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2026\/04\/Unicamp-e-Petrobras-assinam-PD-para-o-setor-de-energia-1024x478.jpg 1024w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2026\/04\/Unicamp-e-Petrobras-assinam-PD-para-o-setor-de-energia-768x358.jpg 768w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2026\/04\/Unicamp-e-Petrobras-assinam-PD-para-o-setor-de-energia-1536x716.jpg 1536w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2026\/04\/Unicamp-e-Petrobras-assinam-PD-para-o-setor-de-energia.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2026\/04\/27\/enfuse-deeptechs\/\" >\n\t\t\t\tInova\u00e7\u00e3o em Energia: UNICAMP e Petrobras lan\u00e7am o Projeto Enfuse para fomento de Deep Techs.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2026\/04\/27\/enfuse-deeptechs\/\" aria-label=\"Read more about Inova\u00e7\u00e3o em Energia: UNICAMP e Petrobras lan\u00e7am o Projeto Enfuse para fomento de Deep Techs.\" tabindex=\"-1\" >\n\t\t\tLeia mais \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6070 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2023\/09\/14\/inovacaodigital-mineracao\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"234\" src=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2023\/09\/Banner_Inovacao_Digital_Mineria-300x234.jpg\" class=\"attachment-medium size-medium wp-image-6072\" alt=\"Informa\u00e7\u00f5es sobre o evento.\" srcset=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2023\/09\/Banner_Inovacao_Digital_Mineria-300x234.jpg 300w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2023\/09\/Banner_Inovacao_Digital_Mineria-1024x800.jpg 1024w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2023\/09\/Banner_Inovacao_Digital_Mineria-768x600.jpg 768w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2023\/09\/Banner_Inovacao_Digital_Mineria-1536x1200.jpg 1536w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2023\/09\/Banner_Inovacao_Digital_Mineria.jpg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2023\/09\/14\/inovacaodigital-mineracao\/\" >\n\t\t\t\tSemin\u00e1rio: Inova\u00e7\u00e3o Digital em Seguran\u00e7a na Minera\u00e7\u00e3o: O Caso da \u2018Plataforma Inteligente de Avalia\u00e7\u00e3o Peri\u00f3dica da Estabilidade F\u00edsica de Barragens de Rejeitos\u2019 no Chile.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2023\/09\/14\/inovacaodigital-mineracao\/\" aria-label=\"Read more about Semin\u00e1rio: Inova\u00e7\u00e3o Digital em Seguran\u00e7a na Minera\u00e7\u00e3o: O Caso da \u2018Plataforma Inteligente de Avalia\u00e7\u00e3o Peri\u00f3dica da Estabilidade F\u00edsica de Barragens de Rejeitos\u2019 no Chile.\" tabindex=\"-1\" >\n\t\t\tLeia mais \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5382 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/15\/prof-ruy-quadros-participa-da-4a-e-ultima-edicao-do-comite-de-gestao-da-inovacao-de-2022-anpei\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"125\" src=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/unnamed-300x125.png\" class=\"attachment-medium size-medium wp-image-5385\" alt=\"\" srcset=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/unnamed-300x125.png 300w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/unnamed.png 747w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/15\/prof-ruy-quadros-participa-da-4a-e-ultima-edicao-do-comite-de-gestao-da-inovacao-de-2022-anpei\/\" >\n\t\t\t\tProf. Ruy Quadros participa da 4\u00aa. e \u00faltima edi\u00e7\u00e3o do Comit\u00ea de Gest\u00e3o da Inova\u00e7\u00e3o de 2022 ANPEI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/15\/prof-ruy-quadros-participa-da-4a-e-ultima-edicao-do-comite-de-gestao-da-inovacao-de-2022-anpei\/\" aria-label=\"Read more about Prof. Ruy Quadros participa da 4\u00aa. e \u00faltima edi\u00e7\u00e3o do Comit\u00ea de Gest\u00e3o da Inova\u00e7\u00e3o de 2022 ANPEI\" tabindex=\"-1\" >\n\t\t\tLeia mais \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d03153 elementor-widget elementor-widget-heading\" data-id=\"59d03153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Siga-nos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3987af88 elementor-widget elementor-widget-image\" data-id=\"3987af88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/extecamp-gest%C3%A3o-da-inova%C3%A7%C3%A3o\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/08\/LOGOS.png\" class=\"attachment-large size-large wp-image-4173\" alt=\"\" srcset=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/08\/LOGOS.png 500w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/08\/LOGOS-300x300.png 300w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/08\/LOGOS-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9b9591 elementor-widget elementor-widget-facebook-page\" data-id=\"1c9b9591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"facebook-page.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-facebook-widget fb-page\" data-href=\"https:\/\/www.facebook.com\/gestaodainovacaounicamp\" data-tabs=\"\" data-height=\"100px\" data-width=\"500px\" data-small-header=\"false\" data-hide-cover=\"false\" data-show-facepile=\"true\" data-hide-cta=\"false\" style=\"min-height: 1px;height:100px\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d34b75 elementor-widget elementor-widget-heading\" data-id=\"14d34b75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\"><a href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/cursogeit\/\" target=\"_blank\">Curso de Forma\u00e7\u00e3o de Especialistas em Gest\u00e3o Estrat\u00e9gica da Inova\u00e7\u00e3o Tecnol\u00f3gica\/ UNICAMP<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f1517 elementor-widget elementor-widget-video\" data-id=\"b9f1517\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Reprodutor de v\u00eddeo vimeo\" src=\"https:\/\/player.vimeo.com\/video\/739800936?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a813c7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a813c7e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d212cb8\" data-id=\"3d212cb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6095ccac elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"6095ccac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4739 post type-post status-publish format-standard has-post-thumbnail hentry category-artigos\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/01\/transforming-innovation-management-implications-of-digitalization-for-the-organization-and-management-of-innovation-in-leading-brazilian-incumbents\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"185\" src=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/76-300x185.jpg\" class=\"attachment-medium size-medium wp-image-4744\" alt=\"\" srcset=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/76-300x185.jpg 300w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/76-1024x631.jpg 1024w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/76-768x473.jpg 768w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/76-1536x946.jpg 1536w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/76-2048x1261.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/01\/transforming-innovation-management-implications-of-digitalization-for-the-organization-and-management-of-innovation-in-leading-brazilian-incumbents\/\" target=&quot;_blank&quot;>\n\t\t\t\tTransforming Innovation Management: Implications of Digitalization for the Organization and Management of Innovation in Leading Brazilian Incumbents.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>LABGETI \/ UNICAMP Transforming Innovation Management: Implications of Digitalization for the Organization and Management of Innovation in Leading Brazilian Incumbents. Quadros, Ruy. Vieira, Glicia. Franco,<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/01\/transforming-innovation-management-implications-of-digitalization-for-the-organization-and-management-of-innovation-in-leading-brazilian-incumbents\/\" aria-label=\"Read more about Transforming Innovation Management: Implications of Digitalization for the Organization and Management of Innovation in Leading Brazilian Incumbents.\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLeia mais \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4721 post type-post status-publish format-standard has-post-thumbnail hentry category-artigos\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/01\/the-anatomy-of-a-corporate-venture-builder-factors-influencing-failure\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/75-300x199.jpg\" class=\"attachment-medium size-medium wp-image-4726\" alt=\"\" srcset=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/75-300x199.jpg 300w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/75-1024x678.jpg 1024w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/75-768x509.jpg 768w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/75-1536x1017.jpg 1536w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/75-2048x1357.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/01\/the-anatomy-of-a-corporate-venture-builder-factors-influencing-failure\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe Anatomy of a Corporate Venture Builder Factors influencing Failure.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>LABGETI \/ UNICAMP The Anatomy of a Corporate Venture Builder Factors influencing Failure. Kitsuta, Carla M. Quadros,Ruy. The Anatomy of a Corporate Venture Builder Factors<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/01\/the-anatomy-of-a-corporate-venture-builder-factors-influencing-failure\/\" aria-label=\"Read more about The Anatomy of a Corporate Venture Builder Factors influencing Failure.\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLeia mais \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4706 post type-post status-publish format-standard has-post-thumbnail hentry category-artigos\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/01\/transformation-and-new-business-models-in-urban-mobility-the-case-of-carsharing-in-brazil\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-300x225.jpg\" class=\"attachment-medium size-medium wp-image-4710\" alt=\"\" srcset=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-300x225.jpg 300w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-1024x767.jpg 1024w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-768x576.jpg 768w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-1536x1151.jpg 1536w, https:\/\/www.ige.unicamp.br\/gestaodainovacao\/wp-content\/uploads\/sites\/42\/2022\/09\/74-2048x1535.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/01\/transformation-and-new-business-models-in-urban-mobility-the-case-of-carsharing-in-brazil\/\" target=&quot;_blank&quot;>\n\t\t\t\tDigital Transformation and New Business Models in Urban Mobility: The Case of Carsharing in Brazil.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>LABGETI \/ UNICAMP Digital Transformation and New Business Models in Urban Mobility: The Case of Carsharing in Brazil. &#8220;Gonzalez, Pietro Pizao. Quadros, Ruy. Digital Transformation<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/01\/transformation-and-new-business-models-in-urban-mobility-the-case-of-carsharing-in-brazil\/\" aria-label=\"Read more about Digital Transformation and New Business Models in Urban Mobility: The Case of Carsharing in Brazil.\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLeia mais \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37dde60a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37dde60a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42de4155\" data-id=\"42de4155\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ec6eb5e elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"3ec6eb5e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37887554\" data-id=\"37887554\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccfd584 elementor-widget elementor-widget-heading\" data-id=\"ccfd584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a9 Copyright 2020. 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Manuscript received Jan 24, 2020; accepted Mar 24, 2020.&#8221; Autores: Pietro Pizao Gonzalez; Ruy de [&hellip;]<\/p>\n","protected":false},"author":145,"featured_media":4710,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-4706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Transformation and New Business Models in Urban Mobility: The Case of Carsharing in Brazil. - LABGETI\/UNICAMP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ige.unicamp.br\/gestaodainovacao\/2022\/09\/01\/transformation-and-new-business-models-in-urban-mobility-the-case-of-carsharing-in-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Transformation and New Business Models in Urban Mobility: The Case of Carsharing in Brazil. - LABGETI\/UNICAMP\" \/>\n<meta property=\"og:description\" content=\"LABGETI \/ UNICAMP Digital Transformation and New Business Models in Urban Mobility: The Case of Carsharing in Brazil. &#8220;Gonzalez, Pietro Pizao. 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Quadros, Ruy. Digital Transformation and New Business Models in Urban Mobility: The Case of Carsharing in Brazil. 2022 PICMET. 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