Autores: Matheus Franco; Ruy Quadros; Vinicius Minatogawa.
The role of the business model underlying structure and the Organizational Design in managing business model innovation for digital transformation are still critical gaps in the literature. This study aims to answer how organizations can manage Business Model Innovation for Digital Transformation through Organizational Design. To answer this question, we deploy a qualitative multiple-case study approach with two Brazilian leading companies. Our findings show that companies with successful Digital Transformation, in a continuous fashion, built a specific new division for business model innovation. This new structure is at the top management team level. It has the autonomy to conduct digital transformation efforts, combining technological capability and business modeling capability. Every company adopted an open innovation approach, connecting internal resources to external resources to comprise the project teams’ capabilities. We contribute to theory by better elucidating organizational design’s role in the business model innovation management. We also contribute to practice by providing managers with a practical roadmap to guide their digital transformation efforts.
PALAVRAS CHAVE: Business Model, digital transformation, organizational design.
O Laboratório de Gestão de Tecnologia e Inovação – LabGETI reúne o grupo de professores, pesquisadores e alunos do Departamento de Política Científica e Tecnológica – DPCT da UNICAMP e de instituições colaboradoras que tem como objetivo contribuir para o avanço da pesquisa e do conhecimento sobre os processos de gestão, organização e governança da P&D e da inovação tecnológica em empresas de negócios e instituições de C&T no Brasil e outros países emergentes, com ênfase em sua relação com as estratégias competitivas, de crescimento e de globalização.
LABGETI / UNICAMP Transforming Innovation Management: Implications of Digitalization for the Organization and Management of Innovation in Leading Brazilian Incumbents. Quadros, Ruy. Vieira, Glicia. Franco,
LABGETI / UNICAMP The Anatomy of a Corporate Venture Builder Factors influencing Failure. Kitsuta, Carla M. Quadros,Ruy. The Anatomy of a Corporate Venture Builder Factors
LABGETI / UNICAMP Digital Transformation and New Business Models in Urban Mobility: The Case of Carsharing in Brazil. “Gonzalez, Pietro Pizao. Quadros, Ruy. Digital Transformation