Autores: Pietro Pizao Gonzalez; Ruy de Quadros Carvalho.
Digitalization has brought new business opportunities, leading to profound changes in how organizations create, deliver and capture value in their respective markets. Carsharing is no different. Having first appeared as grassroots initiatives in small European communities, operations in carsharing were analogic, from vehicle access to control and management of the fleet. With digitalization, the activity has gained momentum, and new business models have emerged, including those which do not require and own car fleet. In Brazil, carsharing businesses have developed in the past decade. However, there is a lot to overcome, with just a handful of carsharing operators (CSOs), a list of as many closed companies, and lacking adequate regulation and supporting public policies. In this paper, we discuss the primary resources and competencies that have been mobilized by Brazilian CSOs operating under distinctive business models. Based on in-depth multiple casestudies, we analyzed four Brazilian CSOs, according to the main elements defined in the Business Model literature (Chesbrough, 2007; Teece, 2010). Findings reveal a general reliance on cloud computing, smartphone applications, and competencies related to software development and data analytics. Nonetheless, the importance of resources such as owned car fleets, onboard hardware, and parking spaces differ between operators.
PALAVRAS CHAVE: Brazilian CSOs, business models, urban mobility.
O Laboratório de Gestão de Tecnologia e Inovação – LabGETI reúne o grupo de professores, pesquisadores e alunos do Departamento de Política Científica e Tecnológica – DPCT da UNICAMP e de instituições colaboradoras que tem como objetivo contribuir para o avanço da pesquisa e do conhecimento sobre os processos de gestão, organização e governança da P&D e da inovação tecnológica em empresas de negócios e instituições de C&T no Brasil e outros países emergentes, com ênfase em sua relação com as estratégias competitivas, de crescimento e de globalização.
LABGETI / UNICAMP Transforming Innovation Management: Implications of Digitalization for the Organization and Management of Innovation in Leading Brazilian Incumbents. Quadros, Ruy. Vieira, Glicia. Franco,
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LABGETI / UNICAMP Digital Transformation and New Business Models in Urban Mobility: The Case of Carsharing in Brazil. “Gonzalez, Pietro Pizao. Quadros, Ruy. Digital Transformation